The Three Key Elements to Becoming a Successful Ad Manager (Part One)

Being an ad manager involves much more than simply pushing a few buttons and crafting catchy copy. It’s about managing multiple moving pieces and making strategic decisions to drive results.

From choosing the perfect image to targeting the right audience and scheduling campaigns, you’re the mastermind behind the process. It's a dynamic role, and if you’re someone who thrives on variety and excitement, you’re in the right place!

Whether you’re just starting out or looking to elevate your ad management game, this post is for you. Let’s dive into the first essential element you’ll need to grow your business:

Paid Advertising (Campaigns)

So, how do you bring in more clients? While cold calling may work for some, for most ad managers, getting that first call can be tough.

This is where paid ad campaigns come into play. They’re a powerful way to book more sales calls and expand your client base. Sure, referrals and organic outreach are great, but they often don’t provide the steady flow of leads and sales that you need to grow consistently.

When clients find you through a targeted Facebook™ ad, even without an extensive portfolio of case studies, you instantly stand out. Why? Because if you can reach them, you can reach their customers too. That’s a huge selling point.

Your marketing skills will speak for themselves. And just like you would for a client campaign, make sure your own ads hit the mark:

• A compelling hook that grabs attention right away.

• A high-quality, eye-catching image that draws people in.

• A specific target audience that aligns with your ideal clients.

To see what resonates, you’ll need to test and experiment with different audience segments. By running your ads, you’re already building trust with potential clients, showcasing your expertise in the process.

The sooner you start using paid ads for your business, the sooner you’ll see the rewards.

Stay tuned for Part Two tomorrow!

Best,
Sarah xoxo

If you’d like to learn more about what it’s like to be an ads manager and how to start an ads management business, check out our free training: 

watch.sarahmaeives.com/workshop

If you'd like to view my previous blog "Yesterday, I Had A Really Tough Day..." , you can do so here!